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Wooing Tree announces development partnership

Development of a boutique vineyard estate in Cromwell is one step closer thanks to a new partnership between Wooing Tree Vineyard and Crawshaw Properties Limited.

Crawshaw Properties Limited, a Tauranga-based property investment company, has partnered with Wooing Tree Vineyard owners and Cromwell locals Steve and Thea Farquharson in a joint venture to undertake the development planned for the 25.4ha Wooing Tree site bounded by State Highway 6, State Highway 8B and Shortcut Road.


North Island-based Veros Property has been appointed as development manager.

The Wooing Tree wine business will continue to be 100 per cent owned and operated by the Farquharsons and the famous ‘wooing tree’ will remain a feature of the development.


Steve Farquharson says he is delighted to have a team of like-minded individuals on board to see the development come to fruition.


“Wooing Tree Vineyard Estate has been carefully designed to support the local wine and tourism industry, as well as offering a quality housing precinct as this region experiences unprecedented growth,” he says. “It is quite a special project and therefore it was paramount for us to partner with a development manager that has the experience, knowledge and expertise required and, importantly, shares our vision for the future of Cromwell.”


Cromwell’s future growth prospects are significant. Located an equal distance between Wanaka and Queenstown, it’s an ideal location to support population growth in the Central Otago region. The iconic site will appeal as a wine and tourism destination as it is developed into a boutique vineyard village comprising premium residential, retail and commercial spaces.

Veros Property has led numerous successful residential and commercial projects around New Zealand, including extensive subdivisions, retail and education facilities and apartment complexes.

“We are very excited to be managing the development of Wooing Tree Vineyard Estate,” says Veros Property senior development manager Sean Haynes. “We have pulled together an experienced investment and development team from Tauranga and the necessary equity funds to deliver a quality project.


“Importantly, Steve and Thea are remaining in the development partnership and will continue to run the vineyard. The project will retain and celebrate its unique location, as well as leveraging off the history and the quality brand that is Wooing Tree.”


Resource consent will be lodged later this year and the Wooing Tree vineyard and cellar door will continue to remain open throughout the development of Wooing Tree Vineyard Estate.


“We will be retaining the vineyard identity of the land – some vines will be removed progressively as the residential stages are developed but we will retain the vines as a buffer zone around the site,” Haynes says. “The Wooing Tree brand, vines and cellar door will remain a key point of difference and we will deliver a high-quality residential precinct that Cromwell will be really proud of.”


Farquharson adds: “Wooing Tree will still be producing our exceptional-quality wines from our own grapes, as well as supplementary grapes from local growers.”


Veros Property plans to have an office in Cromwell later this year and will use local builders and suppliers throughout the project.


Stage One will accommodate approximately 40-55 lots, subject to final section and house types. It is hoped these sections will be ready for presale in December 2019, with construction commencing approximately April 2020.


Stage Two will activate the retail and hospitality precinct, as well as further residential. This stage will be subject to finalising the design, function and cost of the State Highway intersection in consultation with the New Zealand Transport Authority and the Central Otago District Council.

Wooing Tree Summer Events

Every summer we open up our cellar door for some amazing Summer Events and this year is no different! Below is the schedule for our summer events, so mark your diaries!



When: Friday 8th November 2019

Time: 5.30pm – 9.30pm

Tickets on sale: SOLD OUT

Food: Moreish Kitchen – Ticket includes a glass of Blondie on arrival

Music: Shay and Pearly



When: Saturday 7th December 2019

Time: 5.30pm – 9.30pm

Tickets on sale: SOLD OUT

Food: Francesca’s Pizza – Two hours of unlimited Pizza

Music: Brendan Darling



When: Saturday 1st February 2020

Time: 5.30pm – 9.30pm

Tickets on sale: Monday 6th January 2020 at 11.00am

Food: Fully Pitted

Music: Cruise Control



When: Friday 28th February 2020

Time: 5.30pm – 9.30pm

Tickets on sale: Monday 3rd February 2020 at 11.00am

Food: Amigos

Music: Neil Chilton

Welcome to the line up our 2015 Pinot Noir

With aromas of ripe cherries, plums and a hint of spice our 2015 Pinot Noir has just been released and has soft and textural tannins with good weight and persistence.

Having already been awarded some amazing accolades including:

  • 5 Stars – Raymond Chan
  • 5 Stars – Wine Orbit
  • 95 – Cameron Douglas
  • Silver Medal – Decanter Asia Wine Awards 2018

Available now from our cellar door, website and selected Restaurants and bottle stores!



Introducing the Tickled Pink Cheese Board

14th September – 22nd October

​The 2018 Eat.Taste.Central Regional Menu in association with MiNDFOOD is on between 14 September and 22 October. Inviting locals and visitors to take their taste buds on a journey through the flavours of Central Otago.

Visit us during Eat.Taste.Central and try our specially created Tickled Pink Cheese Board, Wooing Tree Tickled Pink late harvest wine paired with a cheese board of local blue cheese, mature hard cheese, homemade gingerbread, Otago Honeycomb, quince and candied walnuts. Designed for one person to compliment the flavours of the Tickled Pink wine with local produce.

$25 including a glass of Tickled Pink!

Don’t forget to vote for our dish on the Central App or https://www.centralotagonz.com/eat-taste-central


2018 Rose awarded 5 Stars

Our 2018 Rose has just been released and already it has received 5 Stars from Sam Kim – Wine Orbit.

“A fabulous style; the immediately appealing bouquet shows watermelon, lemon peel, rockmelon and floral aromas, followed by a mouth-watering palate that delivers excellent fruit purity and lively mouthfeel, finishing gorgeously long and refreshing. Wonderfully expressed and highly enjoyable. At its best: now to 2020.”


Thank You Pinot Palooza Fans! We won the Peoples Choice Award for Auckland!

Well Pinot Palooza Auckland was all about the fun! We enjoyed meeting everyone and we hope you found some new favorite wines!

It seems that you also enjoyed meeting us and tasting our wine because you voted for us for the Peoples Choice Awards and we WON!

Thank you so much and we can’t wait to celebrate at Pinot Palooza Melbourne!

4 Barrels Walking Wine Trail

We have teamed up with other local wineries in Cromwell, Scotts Base, Aurum Wines and Misha’s Vineyard to introduce the 4 Barrels Walking Wine Trail!

This is a free fun map to navigate around the four wineries including Wooing Tree. It is a self paced loop trail measuring approximately 8kms that captures amazing wine, service and scenery along the way.

Wooing Tree is the last stop on the map so make sure you come and visit and rest those legs with a well deserved wine and platter!

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