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Category: News

Cellar Door Duty Manager Role

We are looking for an enthusiastic and adaptable cellar door duty manager to join our family owned and run wine sales business based in Cromwell Central Otago. Our Cellar Door is open seven days, so successful applicants will need to be available to work flexible hours including weekends and public holidays.

Bring your wine & food knowledge and customer service flair to create positive unique experiences for our guests. You will be given, training and on-the-job support to become a successful member of our fun, focused and collaborative team.

Please see below for full Job Description

Wooing Tree Cellar Door Duty Manager – Job Advert

Submit applications to
thea@wooingtree.co.nz by 27 April 2022

Cellar Door Manager and Assistant Cellar Door Manager

Cellar Door Manager – Fulltime
Assistant Cellar Door Manager – Part-time (to possible Fulltime during summer season)

Be part of Wooing Tree’s next chapter and help drive the cellar door into a new era. We are looking for an innovative, energetic Cellar Door Manager and Assistant Manager to lead the cellar door team, harness business opportunities and expand our day to day operation and events.

Duties include:
• Wine sales through the cellar door
• All F & B operations
• Coordination of events
• Promotion of the cellar door as a venue
• Staff and related duties
• Extensive wine and food knowledge coupled with exceptional customer service
• High attention to detail
• Focus on continual improvement

The ideal candidates will possess the following skills and attributes:
• Hospitality and/or Cellar Door Experience
• Experience implementing training and development plans
• Duty Manager experience
• Passion for Customer Service
• Sales oriented
• Excellent communication skills and a ‘Can do’ attitude
• Ability to work cooperatively and positively, leading people in a team environment
• Flexible – able to work at weekends, holidays, and varying shift lengths

The cellar door is open 7 days a week, so you will be required to work some weekends and public holidays. You will need a Managers Certificate and have NZ residency or a valid NZ work visa. Hospitality or tourism backgrounds will be preferred.

A full job description is available on request.

Submit applications to thea@wooingtree.co.nz by 7 September 2020

Summer Events 2020 – 2021

The Blondie Garden Party

Sunday 22nd November 2020

1pm – 6pm

Food: Moreish Kitchens

Music: GINA


Pizza Night

Friday 4th December 2020

5.30pm – 9.30pm

Food: Francesca’s

Music: Shay and Pearly

Tickets will be available closer to the time, follow our facebook page for event updates.

Tom Cannavan Visits Wooing Tree

Tom Cannavan recently visited Central Otago and along with some of our neighbors, visited Wooing Tree and has produced a great write up of Central Otago, the history of Wooing Tree and Tasting Notes of our wines he tried. A great and informative read.

Check out the full story here

Stage one of Cromwell’s new Wooing Tree Estate development released

The developers behind Cromwell’s highly anticipated new neighbourhood, Wooing Tree Estate, have just released the first sections to the public.
Offering sites in a prime location over a 25.4ha site, Wooing Tree Estate is being developed alongside the iconic Wooing Tree Vineyard. Vineyard owners Steve and Thea Farquharson are retaining their award-winning winery in amongst the mixed residential and boutique business estate, which will surround the town’s famous Wooing Tree.

Stage 1a and Stage 1b of Wooing Tree Estate comprises 26 lots, ranging from 500sqm–1000sqm. Priced from $295,000 to $595,000, three sections have already sold in two days. Stage 1 landowners will be able to start building in February 2021.

The release of the first sections is the latest milestone for the project, which began in 2017 with a plan change to convert the land to a mixed-use residential area. The Farquharsons engaged experienced development managers Veros Property to help realise their vision.

“We have re-zoned our land to develop a boutique vineyard estate, offering opportunities for a mix of premium residential homes adjacent to our cellar door and new retail and hospitality village, which will be the beating heart of the wonderful new neighbourhood,” Steve Farquharson says.

“We’ve put a lot of work into the Wooing Tree brand over many years. We don’t want to lose that prestige or importantly the grapes we are so famous for, so there will still be a significant number of vines surrounding the new sites, making this a unique offering in the market.”

Although some vines will be relocated to make way for the new development, the existing character of the land will be maintained. Stage 1 occupies the vacant part of the site, so no vines will need to be relocated at this stage.

Veros Property senior development manager Sean Haynes says the company is thrilled to be part of the exciting project: “We believe strongly in the neighbourhood we are creating; it will be an invaluable part of the Cromwell community. Wooing Tree Estate is unlike most property developments we’ve worked on. We have put together an experienced and skilled team who can deliver an excellent, master-planned community.”

Respected Queenstown landscape architect firm Baxter Design has been brought on board as master planners for the whole development, and also to establish a cohesive design for the homes at Wooing Tree Estate. Baxter Design have been responsible for many high-end residential and urban design projects throughout Central Otago, including Blanket Bay and Millbrook, as well as winning a recent ‘Outstanding Design’ award for the new Cromwell Town Centre Upgrade.

Haynes says Wooing Tree Estate has attracted the interest of families from around the country as well as from expats and retirees. “The Wooing Tree Estate will be a great place to bring up kids, live and work from home remotely or retire in. This will be a special neighbourhood, surrounded by vines, green lanes and open space, and where the kids can walk to school. Where you can take a walk around the lake, go water skiing or fishing, climb a mountain, ride a mountain bike – then go out to one of a multitude of local restaurants or vineyards for dinner. It’s all right on your doorstep.”

In light of COVID-19, Haynes recognises that it is a testing time to be launching a new subdivision. However, this is not a normal, run-of-the-mill project, he says: “Veros remains focused on the long-term development of Wooing Tree Estate and although the market has created some short-term uncertainty, it hasn’t changed the enduring value of what this development and living in Central Otago offers.”

To learn more about Wooing Tree Estate, view the development master plan, or register interest in a section, visit the Wooing Tree Estate website.

For more information on the development, please contact:
Sean Haynes, Veros Property
027 556 0111   seanhaynes@veros.co.nz

For more information on Wooing Tree Vineyard, please contact:
Steve Farquharson, co-owner, Wooing Tree Vineyard
021 944 471   steve@wooingtree.co.nz

Wooing Tree announces development partnership

Development of a boutique vineyard estate in Cromwell is one step closer thanks to a new partnership between Wooing Tree Vineyard and Crawshaw Properties Limited.

Crawshaw Properties Limited, a Tauranga-based property investment company, has partnered with Wooing Tree Vineyard owners and Cromwell locals Steve and Thea Farquharson in a joint venture to undertake the development planned for the 25.4ha Wooing Tree site bounded by State Highway 6, State Highway 8B and Shortcut Road.


North Island-based Veros Property has been appointed as development manager.

The Wooing Tree wine business will continue to be 100 per cent owned and operated by the Farquharsons and the famous ‘wooing tree’ will remain a feature of the development.


Steve Farquharson says he is delighted to have a team of like-minded individuals on board to see the development come to fruition.


“Wooing Tree Vineyard Estate has been carefully designed to support the local wine and tourism industry, as well as offering a quality housing precinct as this region experiences unprecedented growth,” he says. “It is quite a special project and therefore it was paramount for us to partner with a development manager that has the experience, knowledge and expertise required and, importantly, shares our vision for the future of Cromwell.”


Cromwell’s future growth prospects are significant. Located an equal distance between Wanaka and Queenstown, it’s an ideal location to support population growth in the Central Otago region. The iconic site will appeal as a wine and tourism destination as it is developed into a boutique vineyard village comprising premium residential, retail and commercial spaces.

Veros Property has led numerous successful residential and commercial projects around New Zealand, including extensive subdivisions, retail and education facilities and apartment complexes.

“We are very excited to be managing the development of Wooing Tree Vineyard Estate,” says Veros Property senior development manager Sean Haynes. “We have pulled together an experienced investment and development team from Tauranga and the necessary equity funds to deliver a quality project.


“Importantly, Steve and Thea are remaining in the development partnership and will continue to run the vineyard. The project will retain and celebrate its unique location, as well as leveraging off the history and the quality brand that is Wooing Tree.”


Resource consent will be lodged later this year and the Wooing Tree vineyard and cellar door will continue to remain open throughout the development of Wooing Tree Vineyard Estate.


“We will be retaining the vineyard identity of the land – some vines will be removed progressively as the residential stages are developed but we will retain the vines as a buffer zone around the site,” Haynes says. “The Wooing Tree brand, vines and cellar door will remain a key point of difference and we will deliver a high-quality residential precinct that Cromwell will be really proud of.”


Farquharson adds: “Wooing Tree will still be producing our exceptional-quality wines from our own grapes, as well as supplementary grapes from local growers.”


Veros Property plans to have an office in Cromwell later this year and will use local builders and suppliers throughout the project.


Stage One will accommodate approximately 40-55 lots, subject to final section and house types. It is hoped these sections will be ready for presale in December 2019, with construction commencing approximately April 2020.


Stage Two will activate the retail and hospitality precinct, as well as further residential. This stage will be subject to finalising the design, function and cost of the State Highway intersection in consultation with the New Zealand Transport Authority and the Central Otago District Council.

Wooing Tree Summer Events

Every summer we open up our cellar door for some amazing Summer Events and this year is no different! Below is the schedule for our summer events, so mark your diaries!



When: Friday 8th November 2019

Time: 5.30pm – 9.30pm

Tickets on sale: SOLD OUT

Food: Moreish Kitchen – Ticket includes a glass of Blondie on arrival

Music: Shay and Pearly



When: Saturday 7th December 2019

Time: 5.30pm – 9.30pm

Tickets on sale: SOLD OUT

Food: Francesca’s Pizza – Two hours of unlimited Pizza

Music: Brendan Darling



When: Saturday 1st February 2020

Time: 5.30pm – 9.30pm

Tickets on sale: Monday 6th January 2020 at 11.00am

Food: Fully Pitted

Music: Cruise Control



When: Friday 28th February 2020

Time: 5.30pm – 9.30pm

Tickets on sale: Monday 3rd February 2020 at 11.00am

Food: Amigos

Music: Neil Chilton

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